A non-profit organization that serves kids and adults with disabilities, Aspire put a growth strategy into place that included moving away from the typical nonprofit mindset and operational structure. The strategy necessitated a complete rebrand that would identify Aspire’s four newly created enterprise areas and present them as a contemporary, bold, forward-thinking and growth-oriented organization. It also needed to appeal and resonate with their broad audience that includes participants, families, volunteers, supporters, investors, donors, partners, the media and corporate sponsors.