Samaritan Interfaith Counseling Centers and the Samaritan Interfaith Center for Congregations had an image problem that was was holding back advances in their growth and profits. An extensive brand audit guided the strategy for a complete brand overhaul that included a new name; naming architecture; logo and tagline; separate websites for both sides of the business; fresh design, voice and content.

Since the brand launch, SamaraCare has seen a renewed interest from business partners , greater audience awareness and an increase in patients.